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About us

Hello lovely,

I’m Laura: mom, wife, and lover of all things pretty!  Most days you can find me helping teenagers learn math (calculus, anyone?) and dreaming up new ideas for this little shop of mine while I process orders.  I live for the cuddles I get from my little loves as they're settling down for the night.

I create beautiful, mama + mini themed apparel for modern moms who are looking for organic and ethically-made family apparel of the highest quality and style.  I am lucky to provide them with pieces that celebrate life’s sweetest moments and it absolutely makes my day when customers send/tag me in photos of the apparel in action.

When I’m not busy being a mom boss, you can catch me living that mom life.  Right now, I'm on maternity leave from teaching, so I am getting lots of one-on-one time with my son and daughter.  Watching the two of them learning to connect absolutely warms my heart.

If you’re dying to hear more, here are five things you might not know about me:

  1. I’m the eldest of 3 girls.  My sisters would probably say that I’m the “bossy” one, but I just like to think of it as being a strong leader.
  2. Dance has always been one of my passions and before having kids, I did ballroom dancing.  Some day I will get back to it!
  3. I cannot go into HomeSense, Marshalls, or Target without spending money.  The struggle is real.
  4. My favourite place to visit is Italy.  The food, the sights, the culture, the shopping… what more could a girl ask for?
  5. My kids are almost 5 years apart, which comes with its own benefits and challenges.  

Still here?  Let’s connect!  Join our mailing list to be updated on our latest releases, find out about exclusive sales, and get access to some awesome tips and tricks - we've got some fabulous goodies planned! 



A mother cuddles her son and newborn daughter.

Website photography courtesy of Ariana del Mundo Photography.